No.One's boutique shoemaking lab creates rare, even bespoke kicks

The luxury sneakers only you can buy

As an alternative to customers lining up at sneaker stores fighting for the chance to buy a designer shoe that only a few people have, Mark Gainor and Jimmy Gorecki are offering something even more exclusive: a kick designed for you, and you alone.

Gainor, the former creative director of Native Shoes, and Gorecki, a one-time pro skateboarder, founded No.One in February 2017 in Venice, California. The luxury startup creates custom-made and extremely limited-edition sneakers using traditional shoemaking techniques. No.One employs a crew of four cobblers in the company’s small studio — a size that allows for creative flexibility and attention