No one's safe: Bezos nude selfie leak triggers alarm for all billionaires

The wealthy aren't just at risk of losing money through hacks. Their brands, reputations - or, in family office parlance, "legacy" - also can be damaged

Even the world’s richest person couldn’t stop a nude selfie leak.

When Jeff Bezos alleged in a blog post on Thursday that he was the victim of blackmail attempts by the publisher of the National Enquirer, he underscored risks particular to billionaires in the digital age.

“The perception among very affluent people is often ‘I have this level of wealth, I’m untouchable,’' said Mark Johnson, chief executive officer of Sovereign Intelligence, a McLean, Virginia-based risk analytics firm. “But the systems they have in place for protecting their personal identifiable information are very weak."

Ask any family office about its biggest fears and