Nokia, the market leader in cellular phones, has brought down the entry-level cost of its handsets to below Rs 4,000.
The company informed dealers last week that the price of the Nokia 3315 was being slashed to Rs 3,881. Dealers said, they would sell the handsets to consumers below Rs 4,000. Before the cut, Nokia 3315 was sold for Rs 4,415.
The top brass at Nokia could not be contacted for comments. However, analysts said the move is in sync with the trend in the cellular market, where tariffs have dropped dramatically, making cellular phones a mass product.
Nokia is taking competition at the entry-level seriously. This is evident from the fact that the company recently announced the launch of two new entry-level models
