Business Standard

Friday, December 27, 2024 | 02:20 PM ISTEN Hindi

Notification Icon
userprofile IconSearch

Nokia changes iconic logo for 1st time in 60 years, signals new strategy

The iconic blue color of the old logo has been dropped for a range of colours depending on the use

Nokia new logo
Premium

The new logo comprises five different shapes forming the word Nokia (Pic: Nokia Twitter)

Reuters
Nokia announced plans on Sunday to change its brand identity for the first time in nearly 60 years, complete with a new logo, as the telecom equipment maker focuses on aggressive growth.
 
The new logo comprises five different shapes forming the word NOKIA. The iconic blue color of the old logo has been dropped for a range of colours depending on the use.
 
"There was the association to smartphones and nowadays we are a business technology company," Chief Executive Pekka Lundmark told Reuters in an interview.
 
He was speaking ahead of a business update by the company on the eve

(Only the headline and picture of this report may have been reworked by the Business Standard staff; the rest of the content is auto-generated from a syndicated feed.)

Topics : Nokia

What you get on BS Premium?

  • Unlock 30+ premium stories daily hand-picked by our editors, across devices on browser and app.
  • Pick your 5 favourite companies, get a daily email with all news updates on them.
  • Full access to our intuitive epaper - clip, save, share articles from any device; newspaper archives from 2006.
  • Preferential invites to Business Standard events.
  • Curated newsletters on markets, personal finance, policy & politics, start-ups, technology, and more.
VIEW ALL FAQs

Need More Information - write to us at assist@bsmail.in