As part of the association, Nokia and wildlife conservation organisation, WWF-India, would work towards providing education to villagers for sustainable development, increasing awareness on tiger conservation, Nokia India VP and Managing Director D Shivakumar said.
The joint initiative would also identify alternative livelihood programmes for the villagers around National Parks, specifically the Ranthambore National Park.
Ravi Singh, Secretary General and CEO, WWF-India said, "This is an important step in bringing corporate institutional support for conservation, significantly tiger conservation, in India. This is an important beginning at this critical time for conservation in our country."
He further added that the tiger population in India has seen an alarming decrease with their habitats shrinking and several threats, including poaching taking a toll on their survival.
Nokia would work with WWF to strengthen sustainable and alternative livelihood programmes, to link them with existing schemes of other line departments of the Government of Rajasthan.
