How would you describe Dharma in the context of studios such as YRF, Viacom18 or Eros?
We are different because we distribute, produce and present. We don’t have a formula, we are driven by content. So we are neither a studio nor a production house. We are more of a boutique production house. We want to be known as “creative collaborators”. So we do productions with two or more production houses. For instance, we just did Ittefaq which was a three-way production with Dharma, Red Chillies Entertainment and BR Studios. The idea is to get involved in any good narrative/story.
We are different because we distribute, produce and present. We don’t have a formula, we are driven by content. So we are neither a studio nor a production house. We are more of a boutique production house. We want to be known as “creative collaborators”. So we do productions with two or more production houses. For instance, we just did Ittefaq which was a three-way production with Dharma, Red Chillies Entertainment and BR Studios. The idea is to get involved in any good narrative/story.