Not here for a price war to buy IPL, ICC media rights: Disney Star

According to experts, broadcasting and digital companies are expected to spend over Rs 40,000 crore to join the country's biggest-ever auction of sports rights next year

Media giant Disney Star India will not indulge in a price war, even though it is looking at retaining the media and broadcasting rights for two blockbuster cricket properties - IPL T20 and the ICC cricket tournaments - which come on the block this year, provided they fit in with the company’s business plan.
 
Speaking on a range of topics, including its strategy for the much-anticipated and highly competitive bidding for the two mega cricket rights, K Madhavan, president of the Walt Disney Company India and Star India, said they would work towards retaining the cricket properties.
 
“We are