Not keen to buy market share, want viable case for dealers: Audi India head

The year 2017 was one of high discounts, but things maybe a little different this year. Audi India head Rahil Ansari sees the market scenario getting increasingly stable now

Audi, the Germany luxury car maker slipped from its pole position in the domestic luxury market in 2014 to a third spot last year. Mercedes and BMW occupy the top two slots now. Rahil Ansari, Head of Audi India, tells that the company is undergoing an exercise to redefine its growth strategy and will aim at getting back to number one position.

You are completing the first year as Head of Audi in India. Can you sum up the year for the company here?

We have a great positioning in the market as a young dynamic brand. There have been challenges such