Not worried about Bajaj, says Royal Enfield chief

Bajaj's Dominar sells 3,000 units in first month, plans to reach 10,000 units by September

Bajaj’s entry into the fast growing 350cc-plus motorcycle market has not worried us, says market leader Royal Enfield. 

“When one succeeds in a segment, others try to enter and take a bite. Of course, there will be competition but we are not worried,” Siddhartha Lal (pictured), managing director and chief executive officer of Eicher (the owner of Royal Enfield) told Business Standard.

Bajaj launched the Dominar, a 373cc premium sports motorcycle, in December at Rs 1.36 lakh. Rajiv Bajaj, managing director, said at the launch that the company was entering a “segment that has an existing tall leader (Enfield)”. “This