PhonePe is not worried about competitive implications after the Walmart-owned digital payments firm on Thursday launched PhonePe Pulse, India’s first interactive platform with data, insights and trends on digital payments. PhonePe Pulse website analyses digital transaction habits of over 300 million Indians, who are PhonePe registered users to show how India is paying, down to the district level. It showcases more than 20 billion transactions by consumers on an interactive map of India. With over 45 per cent market share, PhonePe’s data is representative of the country’s digital payment habits.
PhonePe is in a fierce battle with rivals such as