Walmart-owned e-commerce firm Flipkart on Thursday announced the roll-out of a new initiative that focuses on creating awareness among consumers on the proper disposal of plastic packaging and make them active participants in its sustainability agenda. As part of this initiative, Flipkart is conducting a pilot project to collect plastic packaging back from consumers at select hubs across Mumbai, Bengaluru, Dehradun, Delhi, Kolkata, Pune, and Ahmedabad.
The pilot aims at ensuring existing plastic packaging in the system is recycled and reused. Flipkart will send out an intimation to consumers asking them to voluntarily hand over plastic packaging to Flipkart delivery executives