Now, Kalyan Jewellers to offer jewellery through Flipkart

The company would showcase gold and diamond jewellery within the range of Rs 3,500 to Rs 2 lakh through e-commerce site

Thrissur-based jewellery retail chain Kalyan Jewellers has announced a tie up with e-commerce major Flipkart to deliver gold and diamond jewellery. The company's jewellery is expected to be marketed through Flipkart from February 12, 2016.

Kalyan will showcase its popular jewellery designs in gold and diamond rings, pendants, earrings and necklaces ranging from Rs 3,500 to Rs 2 lakh, through the e-commerce site.

T S Kalyanaraman, chairman and managing director of Kalyan Jewellers said: "Online jewellery sales is growing at more than 70 per cent per annum and valued at more than Rs 1,200 crore. The foray into e-commerce also provides Kalyan with the opportunity to target discretionary spends of customers especially in the gifting segment". He added that the partnership with Flipkart presents the company a perfect opportunity to tap into the fast-growing online jewellery shopping segment and engage with the latter's customer base.

 

Rishi Vasudev, vice president, fashion, Flipkart, said, "Jewellery is one of our fastest growing segments and we are happy to announce the exclusive launch of Kalyan Jewellers on our platform. We expect this category to double in the next one year." Jewellery is becoming more of an impulse buy as compared to earlier times and customers are continuously looking for new, light weight and stylish designs.

Kalyan Jewellers currently has 87 showrooms across India and West Asia.