Business Standard

Now, stand and pee with this female hygiene product

These are especially handy for pregnant women and those who have arthritis

Deep Bajaj
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Deep Bajaj, co-founder of First Step Digital, who conceived the idea behind PeeBuddy.

Shameen Alauddin
Women do you feel helpless when your male counterparts can easily urinate on a road trip? Or do you reduce your liquid intake to avoid using filthy public toilets? PeeBuddy, a disposable tunnel-shaped paper urination device, comes to the rescue. 

Delhi-based First Step Digital has an entire range of women’s hygiene products, including PeeBuddy. The start-up secured Rs 2.96 crore in Pre-Series A Funding from Indian Angel Network. 

“Necessity is the mother of invention,” said founder Deep Bajaj, who conceived the idea on a tour with friends. The other co-founders are Mohit Bajaj and Deepak Thareja.

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