After Ola and Uber, another start-up ready to disrupt India's car market

Called OPEN, the product will go live in six metro cities on Thursday

After the Ubers and Olas of the world, there’s some more competition to car ownership. The latest disruptor in this space is Hyundai Motors-backed car rental company Revv, and how. The three-year-old start-up lets you take a brand new car on a long-term subscription— that is, pay a monthly ‘subscription fee’ for the duration of use of the vehicle, and hand it over when you are done with it.  

Called OPEN, the service offers a choice of 25 odd models ranging from the Honda City to the Maruti Suzuki Alto and the Hyundai Creta. The user gets the car delivered