Sunday, March 02, 2025 | 11:29 PM ISTहिंदी में पढें
Business Standard
Notification Icon
userprofile IconSearch

NRAI refuses to support the launch of Zomato Gold on food delivery

NRAI said extension of Gold to delivery would be 'suicidal' for the vertical

zomato
Premium

File photo of a Zomato delivery executive

Neha Alawadhi
Food aggregator Zomato on Saturday launched the Gold subscription plan for its delivery services, but restaurants that have been opposing deep discounts continued with their stance.

Zomato Gold is the company’s premium plan allowing subscribers to have free dishes as part of their orders at restaurants. On Saturday, besides introducing it for deliveries, Zomato expanded the service to 25 new cities. Earlier, it was available in 16. 

“Gold drives 25-30 per cent business for its restaurant partners and more and more Gold users (90 per cent) are exploring new restaurants because of the program. It makes eminent sense to extend

What you get on BS Premium?

  • Unlock 30+ premium stories daily hand-picked by our editors, across devices on browser and app.
  • Pick your 5 favourite companies, get a daily email with all news updates on them.
  • Full access to our intuitive epaper - clip, save, share articles from any device; newspaper archives from 2006.
  • Preferential invites to Business Standard events.
  • Curated newsletters on markets, personal finance, policy & politics, start-ups, technology, and more.
VIEW ALL FAQs

Need More Information - write to us at assist@bsmail.in