"We have decided to change the company's logo which will boost our brand image. Within a year, the company's look will be totally different," said K Ramachandran Pillai, chairman and managing director, NTC.
NTC, however, hasn't yet calculated the investment required for the logo revamp. "We have given the task to the best of consultants."
The company, which has towels and bed sheets in its product range, will also revamp its ENTYCE brand. "We are coming up with separate brands for men, ladies and children in order to effectively compete in the present environment," said Pillai.
At present, NTC has around 100 showrooms across the country. At one time, the company had more than 300 outlets but since most of them were making losses, around 180 were shut down.
Pillai said the existing showrooms would be sufficient with branded products in the pipeline. "The number of showrooms is not that important. Rather, it's better to maintain those showrooms where we have a good product mix," he said.
Pillai added that NTC was tying up with other private players, too, for brands. Sources in the government earlier said NTC was running short of funds. Now, however, after the sale of a few mills, mainly in Mumbai, the PSU has enough funds for intitiating the revival scheme.