Nykaa plans to expand physical stores

The firm's objective behind a robust bet on physical retail is to be an omni-channel destination for the beauty and skincare segment

Five years after the website went live, Falguni Nayyar’s Nykaa will be seen expanding its presence in brick-and-mortar retail. Already at 11 stores, Nykaa intends to reach 30 physical stores across the country by 2020. 

“When we started, the vision was always to be synonymous with beauty and it wasn’t attached to a channel per se. We started with e-commerce but it (our strategy) always included plans for offline stores. About a year and half ago, we started to think it was the right time for setting up stores,” says Adwaita Nayyar, head of retail at Nykaa.

The firm’s objective