 "A Nykaa store in New Delhi, India")
Online beauty platform Nykaa today announced the acquisition of three beauty and wellness brands with a total investment of around Rs 50 crore.
In a regulatory filing the company said that it is acquiring 18.51 per cent in science-focused beauty brand Earth Rhythm for a consideration of Rs 41.65 crore. The transaction is expected to be completed by March 31, 2022. Earth Rhythm had revenue of Rs 18.56 crore for the FY22.
Earth Rhythm, formerly known as Soapworks India, was launched in 2015. “Nykaa's investment in Earth Rhythm reinforces the potential of the brand and addresses a growing market for products that
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