O&M's B2B

Ogilvy & Mather (O&M) India has launched its specialist B2B (Business to Business) practice - Ogilvy Business Network.

Announcing this new division in Bangalore on Tuesday, Bill Merrick, B2B practice group leader said: "With India having emerged as a hub for IT, BT, ITes and BPO companies in the world, the need for a new channel of communication has arisen and to address this need we have formed this division. We clearly see this as a new business opportunity for the India operation that will cater to the many offshore businesses in India."