 "The company plans to open 46 studios, up from 20 today, by March 2018")
When one of the youngest furniture brands decided to shed its purely digital identity, there was one thing that it was clear about. It would show its wares offline but sell online. “We want to meet our customers at different places wherever they are but sell online,” states Pepperfry co-founder and COO Ashish Shah, while adding that the home and furniture player intends taking its studio tally to 46 by March 2018, up from 20 right now. By doing that the brand is hoping to build an identity that travels both worlds with equal ease.
The Pepperfry studios have been
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