Ola eyes financial services, taps PayU India's Nitin Gupta to head biz

Ola operates in over 110 towns and cities that will give it access to penetrate into smaller towns

Ola, India’s largest cab-hailing service, is getting into the financial services space by tapping its million-strong driver network as a captive customer base to begin with. It has roped in PayU India co-founder Nitin Gupta to head the business.
 
Gupta will lead Ola Money, the Bengaluru-based firm’s e-wallet, which would morph into a financial services business, a company spokesperson confirmed.
 
So far, the platform has been offered as a wallet for users who can pay for their cab rides, besides buying goods and services from its partners. It had also signed up around 20 partners, including Domino's, Pizza