Ola nears 'tryst with destiny'; rivals prepare for e-scooter battle

Ahead of the company's launch of e-scooter on Independence Day, experts say market transition may take time

On Independence Day, SoftBank-backed Ola is all set to disrupt the two-wheeler market with the launch of its highly-anticipated electric scooter.

It is, however, not the pioneer in this space. Hero Electric, Ather Energy, Bajaj Auto, and TVS have all been selling electric scooters but in small numbers —total sales were a mere 143,000 in FY21, a fall of 6 per cent. 

But founder Bhavish Aggarwal’s four-pronged strategy marks a dramatic and bold shift. And the target is to grab half of the 20 million per annum two-wheeler market over the next few years.

Ola executives say they will bridge