Ola is planning to scale up its ‘outstation’ business vertical, which provides inter-city mobility service to tier-2 cities across the country. The ride-hailing giant sees a huge opportunity in this segment.
The company, which competes with US rival Uber, aims to capture a market that is poised to grow to $15 billion in the near future.
The trigger for expansion is the company’s ‘outstation’ unit, which has grown double its base size. It has become a profitable vertical in Ola’s group business, according to sources.
Major growth for Ola’s outstation business is now expected to come from smaller cities such