In what would otherwise have been year of celebrations as the brand completes a decade on the road, Ola is busy fighting fires on multiple fronts. Its business model under threat and the shared economy in doldrums, the home-grown ride-hailing brand is looking to turn riders’ attention away from the problems at hand and assuage their fears with a fresh promise of safety and credibility.
Ola has long been seen as a home-grown success story with its founders being hailed for having matched the ingenuity of an Uber with a local touch. Its heft and muscle drew global investors and