Ride-hailing platforms such as Uber and Ola top the chart on collecting extensive information about their riders which may be used for third-party advertising, according to a study conducted by cybersecurity company Surfshark.
According to Surfshark's data sensitivity index, SoftBank-backed Ola, the most popular ride-hailing app in India, comes sixth in the global data-hungriness ranking with a total of 18 data points collected.
"Many people today are willing to trade privacy for comfort and share their personal information in exchange for a service,” said Surfshark’s CEO Vytautas Kaziukonis. “By doing so, people leave digital footprints everywhere they go, including their