After witnessing slowing growth over the past 18 months, India’s ride-hailing bigwigs are partnering mass transit companies. Both Ola and Uber have been tying up with mass transit companies, setting up easy-booking kiosks at metro stations and airports to grow user base.
“Growth definitely slowed in 2017, but the market did not decline. This had to happen since every time you have a new concept, there will be early adopters, and then it will reach a level of incremental growth. That is the stage the market is entering now, and that is why there is a change in strategy of