The promotional campaign of Shah Rukh Khan's KBC III will start across the Star network on December 29. The 70-second campagin has been developed by Ogilvy & Mather, and revolves arround a Delhi kid who's inquisitive manner lands him on the hot seat of KBC III. While Amitabh Bachchan's KBC II read Umeed se Dugna, Khan's punchline is: Kuchh sawaal zindagi badal saktey hain. |