It is 15 days since cinema halls reopened. Not every state, however, has given them permission to resume business. So, PVR Cinemas, a leading multiplex operator with 845 screens across 71 cities, is currently operating only 450 screens in 10 states and four Union Territories. While the number of screens might be nearly half, the first few weeks have been encouraging, Gautam Dutta, CEO of PVR Cinemas, tells Veenu Sandhu. Edited excerpts.
In the two weeks since cinemas reopened, what has been the experience of the multiplex industry — in terms of audiences returning and the screening content?
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