 "Robert Downey Jr")
A new campaign with Hollywood actor Robert Downey Jr, an association with the much-awaited second season of the popular Netflix serial Sacred Games and two launches in in the super premium category (Rs 50,000-plus), OnePlus is polishing its premium credentials in one of the largest mobile phone markets in the world. The Chinese handset brand that debuted as a digital-only label five years ago is also setting up offline stores, all in a bid to spin down the experiential trail for a premium clientele.
The company says that its brand has a loyal premium clientele but it wanted to expand
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