OnePlus is eyeing the top spot in India's premium smartphone market

Data show, OnePlus's rise has dented Samsung's market share in the recent quarters

Apple and Samsung have been dominating the premium segment of the Indian smartphone market for the past three years. The two brands have been under the spotlight, with over 90 per cent of the share under their belt. But a late entrant, OnePlus, is changing the dynamics of the above Rs 30,000 price segment. A brand, that had less than 10 per cent market share till mid-2017, is now eyeing the top spot after consolidating its position at the second place.
 
OnePlus, which began its journey in India in 2014 with one handset model, OnePlus One, has increased its