 "Nykaa")
Online beauty products retailer Nykaa has expanded its private label with the addition of a line of fragrances under the brand name of Moi by Nykaa.
The online platform currently has two fragrances, Raison d’etre and Joie de vivre, and plans to add more soon. The fragrance market in India, estimated at Rs 20 billion, is projected to grow to Rs 30 billion over the next five years.
Nykaa is optimistic about the potential of its niche fragrance brands to compete with established global players in metros. Priced at Rs 1800 each, the perfumes are costlier than retail brands such as The
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