Despite retail sales of auto components slowing, their online sales have surged. While Flipkart said that the category saw a growth of 1.7X in sales, and about 2X in units, Amazon said it was seeing good traction and had already started selling electric two-wheelers.
The major factor contributing to the rising sales of auto components online is the availability of all categories, including car and bike accessories/components on a single platform. The trend, however, is yet to catch on among OEMs.
Data shows that around 75% of the consumers buying these products are male and about 80 per cent of