Only 12% firms using AI at a level that gives competitive edge: Accenture

63% global firms are AI experimenters, barely scratching the surface of its potential with AI maturity score of 29; Many others with higher scores are still leaving the full value of AI untapped

While the majority of organisations that use artificial intelligence (AI) are still experimenting with the technology, only 12 per cent are using it at a maturity level that gives them a strong competitive advantage, according to new global research from Accenture.

The research report “The Art of AI Maturity: Advancing from Practice to Performance” uncovers strategies for AI success through a holistic framework, which includes a new index to express company AI maturity on a 0-100 scale.

The research shows that most companies (63%) are AI Experimenters, barely scratching the surface of AI’s potential with an AI maturity score of 29. AI