Chinese smartphone maker OPPO, which has ceded ground to Xiaomi in the Indian market, is looking to take a page out of its Chinese rival's marketing playbook with plans to hold its first online flash sale in the country early next week.
OPPO, which launched a new flagship smartphone on Monday in India - its biggest market outside China - plans to woo buyers with an online flash sale for the device on April 2.
Similar marketing gambits and other savvy moves catapulted rival Xiaomi into becoming the No 1 smartphone seller in India in the final quarter of 2017, capturing a