Organic India, a leading manufacturer and exporter of herbal formulations and food supplements, is eyeing Rs 500 crore turnover in the next two-three years.
The company, which clocked revenue of Rs 150 crore last year, is counting on the rising demand for quality herbal supplements in India and abroad.
The Lucknow-based company is also keen on consolidating its position in the domestic market, which accounts for nearly 40 per cent of its sales.
Sixty per cent of its revenue comes from export markets spanning the US, Europe and Asia.
The US alone accounts for 35 per cent of its overseas sales.
"We export our products to 40 countries. Now, we are in the process of setting up exclusive retail stores in Indian starting with Lucknow," Organic India Managing Director and global Chief Executive Officer Krishan Guptaa said. The company has tie-ups with some leading retail chains.
The company, which primarily started as herbal and tulsi tea manufacturer and exporter, has over the years expanded its portfolio to include formulations made from 100 herbs.
In a novel initiative, the company has collaborated with Lucknow's Adarsh jail, where about 300 inmates are engaged in packaging its products.
Organic India has a central packaging plant in Lucknow, with local processing centres at several centres, from where it sources tulsi and other herbs. In Azamgarh district alone, Organic India sources tulsi cultivated across 1,500 acres.
Tulsi accounts for 50 per cent of its herbal input material, while tea formulations form 40 per cent of its shelf products, Guptaa informed Business Standard. "This year, we exported nearly 2,000 tonnes of dehydrated mango fruit," he said.
The company begun developing its back-end farming chain in 1997 and commenced commercial production and sales in 2007.
Its products include organic spices, herbal tea, ghee, medicines, Ayurvedic supplements/formulations, chyawanprash and organic food grain.
The company recently launched several new products, including a herbal aphrodisiac preparation.
