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Oriflame to launch 250 products

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BS Reporter Chennai/ Hyderabad

Oriflame India, a fully-owned subsidiary of the 1.3-billion euro Swedish direct-selling company, will be adding 250 new products to its existing portfolio of 790 during the 2010 calendar.

“India is growing rapidly in terms of potential for direct marketing,” Shilpa Ajwani, sales director of Oriflame India, said here on Monday, adding the company was targeting to appoint 50,000 sales consultants to take the figure to 200,000 by the end of this year.

According to the Indian Direct Marketing Association, direct marketing is pegged at Rs 3,300 crore in India with 1.8 million sales consultants engaged in it. The market is projected to touch Rs 5,000 crore by 2012. “Hence, we have immense potential to grow here,” she said.

 

Ajwani said the company, which has been registering a double-digit growth in India, was eyeing to triple its domestic sales revenues in the next five years. “India is one of the top three fastest growing markets for Oriflame. Revenue-wise, northern India contributes 32 per cent to our sales while south accounts for 15 per cent,” she said.

Oriflame recently tied up with Deepalaya, a Delhi-based non-governmental organisation, through which Rs 2 on every sale of Oriflame lipstick will be donated to the latter to support girl children’s education. So far, the company has sponsored 1,000 girl children.

Replying to a query on Oriflame’s Nodia factory, Ajwani said one-fourth of the total production was made in India. “The production capacity is being maximised,” she said.Oriflame has 12 branch offices in India including one at Hyderabad and a distribution network in 1,267 cities across the country.

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First Published: Feb 09 2010 | 12:39 AM IST

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