Osmo to propel online education start-up Byju's global market launch

By April, the educom will launch Osmo in India

Sometime last November, Byju Raveendran, while waiting for his connecting flight, walked into a store in Dubai airport. What struck his eyes were the gaming products of Osmo, a US-based educational gaming company. 

The products were displayed prominently at the store, but no one was buying them. It was probably because the products were new, and typically people don’t want to try out new things in public places, he says, as they fear that they may be seen as technologically challenged. 

For the next couple of hours, he did turned into a sales person. “I stayed there for a couple