OTT growth to ride on regional content, may pip TV in movie premier biz

Rising digital penetration will see an increase in time spent on digital platforms through mobile devices, says Deloitte report

With the explosion of over-the-top (OTT) players, both domestic and international, in India over the past three years, Deloitte’s Technology, Media, Telecom (TMT) Predictions 2018 report foresees a further boom of original content on OTT, with a sharpened focus on regional content.

The report further explains that OTT player’s focus would be driving towards expanding their regional content library in order to increase its market share. It is expected that the vernacular users will be more than 2.5 times of English internet user base by 2021. This increase can be credited to the improvement in mobile devices technology and internet connectivity,