OTT market being built, monetisation will follow: Applause's Sameer Nair

The OTT market is just discovering itself; it is the land grab phase. Monetisation will happen in a bit, says Nair

What are the big changes from your KBC and Star India days? 

One big difference since the early the 90s is then we were creating content, throwing the cables, building distribution, content and even the ad industry. Today distribution is in place, the whole e-commerce industry has built a degree of trust therefore people are happy to buy video online. Over the years, the rise of news channels had destroyed other content genres, it killed the late night talk shows. In the last three/four years various industries — devices, payments, telecom — have got together and created the perfect storm. Everything