OTT platforms tying up with telecom companies to expand their market

Telecom companies are offering a big push to OTT (over the top) platforms to expand their reach and provide them with new avenues for revenue.

The reason for the video streaming platforms’ high dependence on telcos is simple: while the number of TV screens in the country is pegged at 200 million, the number of smart phone mobile screens is double that size — 400 million, and growing.  

According to industry estimates, the number of screens in the country would hit 1 billion to 1.1 billion by 2025, but nearly 75-80 per cent of that would be smart phone screens.

Last week, Amazon