Our focus is device-agnostic content: Sony Pictures Network's Uday Sodhi

The idea for SonyLiv is to go local and not just repurpose international content, Uday Sodhi tells Ritwik Sharma

Having completed five years, what are the learnings for SonyLiv in terms of content, monetisation and user behaviour?

These five years have been very challenging and exciting for us. SonyLiv has been a pioneer in this business, and we literally built the OTT ecosystem from scratch. With smartphone penetration in India increasing after 3G and 4G, we realised it could be a great entertainment device in the hands of consumers. It has played out exactly as we thought. We now have 300 million people carrying Internet-connected smartphones in their pockets, 200 million of them are 4G-connected, and in the last