Amazon has spent half of the $5 billion committed by its founder Jeff Bezos in creating logistics, warehouses and technology infrastructure in India. The infrastructure and programmes to reach out to sellers and customers in remote parts has helped Amazon India get nearly two-thirds of its customers from smaller towns. “I think the maturity word doesn’t really make sense for an industry that’s so young. The kind of growth I’m talking about, if you plot this point of time on a graph for e-commerce over the next 10 years, you will not even see it, it’s that small,” Amit Agarwal,