Out-of-home is the new battleground for Pepsi, Coca-Cola in India

PepsiCo has tie-ups with KFC, Pizza Hut, Domino's, Burger King, and Subway in India, while Coca-Cola has a partnership with McDonald's only

When Ramon Laguarta, PepsiCo’s new chief executive officer, who succeeded Indra Nooyi in October, visited India last week, he took time out to visit a Domino’s outlet in Gurugram, Haryana. The objective was to understand the relevance of the channel to the beverage company’s scheme of things and what PepsiCo was doing there.

Out-of-home is growing in importance for both PepsiCo and Coca-Cola in India, given the manner in which the two companies have been tying up with players, including quick-service restaurants (QSRs) and multiplexes in recent months as exclusive beverage partners.  

In October, PepsiCo signed a deal with Jubilant