 "e-commerce")
Over 1.2 million new customers shopped during Myntra’s ‘Big Fashion Festival’ (BFF) sale event, the highest ever so far the Walmart-owned online retailer.In a first, about 60 per cent of the items have been delivered before the end of BFF with fastest delivery fulfilled in 240 minutes of placing the order. Every 1 in 5 orders was delivered within 48 hours.
As customers shopped fashion, beauty and lifestyle products during the event, Myntra’s BFF saw over 45 per cent of visitors coming from tier 2/3 cities of India.
“BFF concluded on a high note, with 6 million customers placing orders
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