Overseas gambit: Ola has to identify a need gap to attract drivers, clients

As the ride-sharing platform goes beyond India, it has to identify a need gap to attract both drivers and customers

Just over a week ago, online cab aggregator Ola had a soft launch in Perth after announcing plans to go overseas with Australia this year, even as it faces a stiff challenge from Uber back home in India. As part of testing its service, the ride-sharing platform is offering free rides for a start to Perth-based customers, besides gathering feedback from the patrons as well as its driver-partners on improving customer experience and services.

As it eyes markets beyond India, the question is what will it take to ensure a successful foray and what are the challenges that it would need