OYO completes acquisition of Europe-based Direct Booker for $5.5 mn

OYO acquire Europe-based Direct Booker. OYO has in the recent past declared its intent of actively scouting for 'tuck-in' acquisitions, especially in the European market as a strategic growth lever

Travel and hospitality platform OYO said it has concluded the acquisition of Europe based company ‘Direct Booker’ with the transaction valuing the acquired entity at $5.5 million. Direct Booker has over 3,200 homes and serviced 2 million customers so far.

This acquisition will strengthen OYO’s presence in Europe broadly and Croatia specifically where it already has nearly 1,800 vacation homes on its Belvilla platform and over 7000 homes on its Traum Ferienwohnungen platform. Direct Booker’s inventory will be available on Belvilla.com (Belvilla by OYO) and over time on its other platforms.

OYO has in the recent past declared its intent of actively