 "OYO plans big focus on serviced apartments for corporate clients")
SoftBank backed budget hospitality firm OYO has set its eyes on the relatively untapped segment of serviced apartments. The company has branded its service apartments as OYO SilverKey, aimed to cater to corporate clients.
The move follows the acquisition of Novascotia Boutique Homes, a Chennai-based service apartment company, by OYO last month. Novascotia's 350 furnished accommodations that have now become a part of OYO are being rebranded as SilverKey. These 350 apartments are spread across 14 properties in five cities including Chennai and Hyderabad.
Ritesh Agarwal, founder & CEO at OYO, said it has a large and growing
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