OYO's hospitality paid loyalty programme touches 1.5 million subscribers

OYO Hotels and Homes on Tuesday said OYO Wizard, its hospitality paid loyalty programme, had reached 1.5 million users, contributing to about 25 per cent of its bookings. OYO Wizard, the company’s reward programme for frequent customers, comes with benefits such as guaranteed discounts, cashback, discount coupons and upgrades. The members usually repeat their use of OYO, twice compared to regular users. For Wizard hotels, in particular, 70 per cent transactions by Wizard members are made on Wizard hotels, resulting in higher income as compared to non-Wizard ones. “Customer experience is a priority for us, and with OYO Wizard, we