Paragon Partners invests Rs 750 mn in women's fashion brand eShakti

Over the last 10 years, Chennai-based eShakti has risen to be a mainstream brand in the US and also has presence in Australia and Canada

Private equity firm Paragon Partners has invested Rs 750 milion in eShakti, a women's fashion brand based in Chennai. Over the last 10 years, eShakti has risen to be a mainstream women’s fashion clothing brand in the United States, specializing in size and style customisation. It also has presence in Australia and Canada. In the past, the company has raised capital from marquee investors including IDG Ventures, IvyCap and Infina Finance.

Founded by B G Krishnan, a first-generation entrepreneur, eShakti is one of the few international consumer brands from India that enjoys a leadership position in the United States. With its