India’s leading cigarette maker, ITC, has roped in artist Paresh Maity to design a limited edition packing for its Flake brand, with the launch of the Paresh Maity Collector series, to be exclusively sold in West Bengal. This is the first time that ITC has collaborated with an artist for its brand.

><table width='100%' border=0 cellspacing=0><tr><td style='FONT-FAMILY: Arial; FONT-SIZE: 18px; FONT-WEIGHT: bold; COLOR: #0253B7;'>Paresh Maity designs for ITC, upsets anti-smoking lobby</td></tr><tr><tr><td style='FONT-FAMILY: Arial; FONT-SIZE: 11px; FONT-WEIGHT: bold;'>Though it

Paresh Maity designs for ITC, upsets anti-smoking lobby

Though its not on the Indian governments agenda right now, anti-smoking bodies have come up with the suggestion that plain packaging be considered

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